Category: RESEAUX SOCIAUX

DAIGOUS IN SOUTH KOREA

When luxury brands generally remain highly costly, the industry’s prices in China are sometimes two times more expensive than it is in Western countries. Because of the taxes applicated on that kind of goods, the luxury products are often unreachable for Chinese consumers. They have to be more innovative in their approach, by directly finding a solution to their problem: the Daigous. What is a Daigou? A Daigou is a traveller who profits from their vacations abroad to buy items from luxury brands in order to resell them in China. Their clients are often friends, family or just people...

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KOREAN BLOGGERS: A WORLDWIDE INFLUENCE

Latest trends, latest tips: internet is full of information and news. Blogs have become a major source in web content feeds. They feed curious minds and promote the exchange of information around internet users’ tastes. With the boom of the internet and the multiplication of influencers, the competition between bloggers is at the top. Driven by an increasing demand, Internet users and more and more numerous, the blogger must develop innovative content and quality. Especially adapted to its audience and its culture. In addition, these bloggers specialized in all types of domain, build a large community of fans. And...

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