Category: SOUTH KOREA

SUCCESS OF BAKERY-PASTRY IN SOUTH KOREA

The largest pastry fair took place in Paris for its first edition. From June 15 to 17, more than 50,000 visitors came to Porte de Versailles. While the attractiveness for French pastry is still present, how is the baking and pastry market in South Korea? French bakery/pastry market in South Korea The French pastry market is booming in Seoul. French know-how radiates and pleases most Koreans. Introduced in the 19th century, this market is exploding today in the Korean market. Besides, the big bakery chains like Paris Baguette and Tous les jours, independent bakeries are omnipresent in the Korean...

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FITNESS GYMS MARKET IN SOUTH KOREA

Regardless South-Koreans’ passion and fame around their practice of martial arts, and more specifically Taekwondo, a national sport in which south korean people values and fighting spirit. What about fitness, workout, bodybuilding, personal training or even mere gym classes? SPORT SPIRIT IN SOUTH KOREA The culture of Taekwondo, a South-Korean martial art, has always been deeply topical in the country. In most of the biggest universities or even in private clubs located all around the country, we can find learning classes for Taekwondo. However, between culture and new trends, Koreans made multiple discoveries over the past few years: fitness,...

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KOREAN CELEBRITY ENDORSEMENT: THE NEW MUST FOR BRANDS

First of all, a celebrity can be defined as a person enjoying a certain notoriety among a population. Being in collaboration with a celebrity is usually an effective strategy to attract the consumer’s curiosity and increase his loyalty. Today, there is a trend of brands for Korean muses. How to explain this Korean wave? Explosion of K-culture The popularity of South Korea is intensifying in Asia. Indeed, the explosion of international cosmetics, its modernity, its K dramas and its K pop participate in the interest of foreigners for Korea. Of course, brands know that trends pretty well. Indeed, despite...

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DAIGOUS IN SOUTH KOREA

When luxury brands generally remain highly costly, the industry’s prices in China are sometimes two times more expensive than it is in Western countries. Because of the taxes applicated on that kind of goods, the luxury products are often unreachable for Chinese consumers. They have to be more innovative in their approach, by directly finding a solution to their problem: the Daigous. What is a Daigou? A Daigou is a traveller who profits from their vacations abroad to buy items from luxury brands in order to resell them in China. Their clients are often friends, family or just people...

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KOREAN BLOGGERS: A WORLDWIDE INFLUENCE

Latest trends, latest tips: internet is full of information and news. Blogs have become a major source in web content feeds. They feed curious minds and promote the exchange of information around internet users’ tastes. With the boom of the internet and the multiplication of influencers, the competition between bloggers is at the top. Driven by an increasing demand, Internet users and more and more numerous, the blogger must develop innovative content and quality. Especially adapted to its audience and its culture. In addition, these bloggers specialized in all types of domain, build a large community of fans. And...

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