Category: SPORT

The Football Market in China : a Rising Dragon

Mustering around 850 million monthly active users on the local social media, China is gradually becoming a preponderant economic market for worldwide clubs. First and foremorst, european clubs have grasped both the complexity and wonders of the emerging football market in China. Recent trends have hogged the spotlight on the investment policy in the chessboard. The middle kingdom has implemented a radically efficient strategy in attracting foreign players: targeting European Leagues, like Italian and Spanish ones, in which clubs are facing huge amounts of debts, structures renewal and turnover. Following up the previous World Cup where Chinese fans surprised by their...

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Regardless South-Koreans’ passion and fame around their practice of martial arts, and more specifically Taekwondo, a national sport in which south korean people values and fighting spirit. What about fitness, workout, bodybuilding, personal training or even mere gym classes? SPORT SPIRIT IN SOUTH KOREA The culture of Taekwondo, a South-Korean martial art, has always been deeply topical in the country. In most of the biggest universities or even in private clubs located all around the country, we can find learning classes for Taekwondo. However, between culture and new trends, Koreans made multiple discoveries over the past few years: fitness,...

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