Category: WECHAT

The Football Market in China : a Rising Dragon

Mustering around 850 million monthly active users on the local social media, China is gradually becoming a preponderant economic market for worldwide clubs. First and foremorst, european clubs have grasped both the complexity and wonders of the emerging football market in China. Recent trends have hogged the spotlight on the investment policy in the chessboard. The middle kingdom has implemented a radically efficient strategy in attracting foreign players: targeting European Leagues, like Italian and Spanish ones, in which clubs are facing huge amounts of debts, structures renewal and turnover. Following up the previous World Cup where Chinese fans surprised by their...

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THE REAL LIFE OF CHINESE INFLUENCERS

  A common misconception is that all influencers have a convenient life. A significant part of young chinese people, endowed with major studies, give in from a mundane “career”. They’d rather aim for becoming prominent online celebrities. It goes without saying, to be an influenceur can lead to a unbelievable life.  Influencers’ daily routine may be much more complicated than it seems, brief decryption as follows : A life of hard work to become the top chinese influencer   Few criteria are needed to become a full time influencer of high standard : dedication, perseverance, creativity and business sense. The...

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WECHAT : A SUCCESSFUL MARKETING PLATFORM

Wechat H5 Marketing is not a new concept for most Chinese people. However, Western people begun to discover this efficient marketing method until the extraordinary success of Burberry Wechat H5 campaign. The key of H5 campaign is to allow users to share massively and rapidly and hence generate organic leads and traffic for the products.     What is a H5?   H5, shorted for HTML5, H5 Marketing refers to combine the words, videos, pictures, music, chats, animations, interactive survey and others together by using H5. This marketing method can not only efficiently highlight brand’s key feature, but also...

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